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Today I got this e-mail from Greenpeace, saying:
“We urgently need your help in the lead up to the UN Climate Summit in Copenhagen this December.”
They invite people to send a virtual package to the conference. “Each package contains our demands and, if you have time, a brilliant slogan — to be delivered by a quirky cardboard cartoon character with YOUR face on it.”
Even though I didn’t know for sure what that was all about, I decided I was gonna give it a try.
I had so much fun, seriously. It’s so well made. Clap clap for Greenpeace. Who said activism is boring?
First, you can either drag your profile pic from Facebook or upload an image from your computer. Cool. Then, you can style, like DIY your pic! Paint it, spray it, write something on it, whatever. The last thing is the creation of your climate change slogan – oh, you can choose the font too. Ta-da! Your cool box is sent.
But wait! It’s not over yet. Invite your friends to do it too via Facebook or email. And DON’T FORGET to watch the “Breaking News Update” video! There’s a little surprise in there for you…
Demand a pact to act on climate change here.
Unbelievable. But that’s true: a bike beats and helicopter in the São Paulo Intermodal Challenge. (I told the bike was the best transportation ever!)
The challenge consisted in getting from point A to point B as quickly as possible during the rush hour. You could choose the mode of transportation you wanted: there were bikes, cars, motorbikes, an helicopter, buses, metro, and also a wheelchair. And people walking and running. With a total of 10km in 22 minutes, the bike was the first to arrive. After more than 10 min the helicopter arrived at point B, according to PSFK’s blog:
The goal was to raise awareness regarding a number of alternatives to cars, and to promote the World Carless Day, by proving that avoiding traffic – and its consequences – might just be a matter of choice.
(…)
The car came way behind, with a total time of 1:22– slower than the runner, who took 1:06, the bus (1:11) and just 10 minutes faster than the person who chose to walk the whole path (1:32).
To move beyond the car paradigm is a necessity, one that gains an even greater importance due to São Paulo’s size and economic relevance. The Intermodal Challenge may not present any real solution to the problem, but at least it brings some attention towards a fundamental question that is urban mobility and how it impacts the ecosystem we live in every way.
Image Credits: Marcelo Pereira / Terra
One of the highlights of the PIC NIC Young was the presentation of the VPRO’s Beagle Project.
As they explain it their website:
The Beagle project reconstructs Darwin’s 5-year long voyage on the HMS Beagle in the course of one year, and makes an attempt to assess where the world stands today in light of Darwin’s evolution theory. As Charles Darwin pondered on the origin of species, our focus now is on the future: Do we have reason to worry?
Our VPRO-Beagle ship the Clipper Stad Amsterdam is an experiment in itself. This three mast sailing ship is rigged with advanced scientific measurement equipment. Scientists from various disciplines and from all over the world execute experiments on board this sailing science lab. The ship also has a built-in TV studio from which parts of the series are produced and broadcast.
Beagle takes viewers on a journey across magnificent landscapes, vulnerable regions, endangered areas and adventurous locations, stretching from Patagonia to the South Pacific, and from Australia to St. Helena.
In short, VPRO is a public dutch broadcaster always engaged in interesting cultural projects. The cool thing about Beagle is that has strong interactive components. All scientific findings made during the journey can be closely watched on VPRO’s Beagle website, and are broadcast by both radio and television; personal journals and video logs about life on board are made by the producers, the sailing crew, and by guests (that include artists, writers, activists, and more) on board. These are updated on a daily basis. Besides that, the project has strong presence in social media networks, such as Facebook.
And there’s more! Sarah Darwin, Darwin’s great great granddaughter is involved in the project. Yep!
Right now, they are in Brazil. Check out some photos they’ve made in Rio:
A truly interactive international intercultural ecologic cross media project. Could it be any cooler?
My dream job is to be involved in something like that!!
*Beagle at Facebook, Twitter, Flickr and Youtube.
* More about VPRO at Wikipedia, their website and Twitter.
