Juicy Fashion

It’s not like I’m that into catwalks. Not really. What I really like is street fashion, the concept of I-D magazine when it started as a fanzine with photos taken on the streets of London, showing what people were wearing.

I’m just this outsider who doesn’t buy Vogue, but read fashion blogs instead. The type of girl that loves good ideas, DIY projects and some vintage, and since I’ve worked in a couple of fashion-related projects of course I do know what I’m talking about.

But no, I’m not gonna pretend I’m some kind of fashion expert. I’m not.

That said, London Fashion Week is all over the media and the web so I might as well dig my fingers on it. Just a little bit, just the finger nails.

Once more Top Shop’s New Generation scheme has shown what London fashion is all about. Pushing some limits here, a hint of punk there, a touch of sexyness.

But what really called my attention was Mark Fast’s show. I wasn’t there and I didn’t see ALL the designers’ shows. But this guy blew me away.

I know he’s not the first to do it, but it’s always good to see men in fashion celebrating the (REAL) female body, instead of – like my boyfriend says – conspiring against it with tooth-pic-legs women only. I’m not against the skinny ladies, I do think they look elegant and they also carry/display outfits in a beautiful beautiful way.

Still, it’s good to see some sexy curvy healthy girls wearing tight knitted dresses strolling down the catwalk. Isn’t it?

mark fast, LFW 2009

mark fast, LFW 2009

mark fast, LFW 2009

Here’s some of the words in his press release:

This season Mark will present garments in different size groups that will be categorized alphabetically rather than numerically. The purpose of the alphabetized size options is to draw focus to the concepts of draping, density and volume as they relate to women’s bodies and challenge traditional notions of fit and idealized body shape.

Mark’s innovative use of machine knitting techniques allows for him to sculpt areas of volume and tension over the body. Mark produces timeless, beautiful, handcrafted pieces using the finest elastomeric yarns blended with viscose and embellished with crystals, pearls and leathers. His work is a celebration of the female body and the many worlds that surround it.

mark fast LFW09

mark fast LFW 09

mark fast LFW 09

mark fast LFW 09

* photos Style.com