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Another highlight from the PIC NIC Young Festival was the presentation of Paulo Hartmann, of the MobileFest – International Festival of Mobile Art and Creativity.
This is a festival that develops intercultural dialogue through cross country and over-seas activities using mobile technology.
An example? The Global Gincana. Kids in Brazil design an educational game (like treasure hunting) for dutch teenagers to play - and vice-versa. Using GPS and mobile phones, they play at the same time (there was a video conference too), interchanging cultural information and having fun.
The MobileFest is based in São Paulo, Brazil, but they work with organizations and festivals all over the world. They also develop lectures, presentations, collaborative projects, debates, workshops, labs, seminars and all sorts of activities to engage youngsters in subjects such as environmental and social issues, education, health, Human Rights, globalization, art, democracy, among others.
AMAZING.
Unbelievable. But that’s true: a bike beats and helicopter in the São Paulo Intermodal Challenge. (I told the bike was the best transportation ever!)
The challenge consisted in getting from point A to point B as quickly as possible during the rush hour. You could choose the mode of transportation you wanted: there were bikes, cars, motorbikes, an helicopter, buses, metro, and also a wheelchair. And people walking and running. With a total of 10km in 22 minutes, the bike was the first to arrive. After more than 10 min the helicopter arrived at point B, according to PSFK’s blog:
The goal was to raise awareness regarding a number of alternatives to cars, and to promote the World Carless Day, by proving that avoiding traffic – and its consequences – might just be a matter of choice.
(…)
The car came way behind, with a total time of 1:22– slower than the runner, who took 1:06, the bus (1:11) and just 10 minutes faster than the person who chose to walk the whole path (1:32).
To move beyond the car paradigm is a necessity, one that gains an even greater importance due to São Paulo’s size and economic relevance. The Intermodal Challenge may not present any real solution to the problem, but at least it brings some attention towards a fundamental question that is urban mobility and how it impacts the ecosystem we live in every way.
Image Credits: Marcelo Pereira / Terra
From PSFK’s blog:
Collaboration is certainly not a new concept but the way we’ve come to understand it has changed dramatically over the past few years. On October 26th, global innovation boutique Mandalah will host the first Good Ideas Salon in Latin America. The event in São Paulo, Brazil will address the systemic thinking behind emerging collaborative models and how all participants from these interconnected networks stand to gain.
Agenda:
7:30 pm – Doors Open
8:00 pm – Salon Begins
9:00 pm – Audience Q & A
10.00 pm – Salon Concludes
(Snack food and drinks will be provided by Grupo Eco – www.grupoeco.com.br)
Moderators:
• Igor Botelho – Founding partner of Mandalah (www.mandalah.com)
• André Galhardo – Creative Director of online-driven agency, iThink (www.ithink.com.br)
Speakers:
• Augusto de Franco – Writer, consultant and “Netweaver”.
• Marta Schonhorst – Former Olympic athlete, former trainer of the Brazilian National Rhythmic Gymnastics Squad, and currently a consultant in Human Resource development.
• Ari Raynsford – With a Doctorate in Nuclear Engineering and a Masters in Mechanical Engineering (both from M.I.T.), Ari is an expert in Integral Vision, a branch of Ken Wilber’s teachings in Integral & Transpersonal Psychology.
• Ricardo Freire – Blogger and collaborative journalist.
Price: R$50 Brazilian Reais
Location: THE HUB – Rua Bela Cintra 409, São Paulo, Brazil. (www.the-hub.com.br)
To sign up: Tickets must be purchased directly through Mandalah’s Headquarters in São Paulo @ 55-11-3097-9836 or via email at Goodideas@mandalah.com.
The ROJO Out project started in 2006 in Barcelona with one clear goal in mind: changing advertising billboards into works of art by covering them up with paintings of new and upcoming artists of ROJO magazine-gallery.
rojo out
Time passed by and the initiative got wide wings. Searching for new formats, the project flew to then land in the streets of São Paulo with Urban Stage. Artists like MWM, Tony de Marco, Eltono, Ovni, Nuria Mora, Superblast and Tofer are making big grey structures/buildings more colourful in the middle of the concrete jungle.
rojo out
You can check the Fita Crepe collective’s work in progress here. The work above was done on Av. Pres. Juscelino Kubitschek – Marginal Pinheiros.
